Privacy Notice
Last Updated: February 3, 2026
This Privacy Notice applies to the processing of personal information by Luffu, Inc. (“Luffu,” “we,” “us,” or “our”) on our website available at https://luffu.com/ (the “Website”).
1. UPDATES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time in our sole discretion. If we do, we’ll let you know by posting the updated Privacy Notice on our website, and we may also send other communications.
2. PERSONAL INFORMATION WE COLLECT
We collect personal information that you provide to us, personal information we collect automatically when you visit the Website, and personal information from third-party sources, as described below.
- Personal Information You Provide to Us Directly
We may collect personal information that you provide to us.- Waitlist Sign Up. When you sign up for our waitlist to receive updates about our upcoming products and services, we collect personal information including your name,email address, and phone number.
- Your Communications with Us. We, and our service providers, may collect the information you communicate to us, such as through email or our web chat tool.
- Personal Information Collected Automatically
We may collect personal information automatically when you visit the Website.- Device Information. We may collect personal information about your device, such as your Internet protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device information, Internet service provider, and location information (including, as applicable, an approximate location derived from the IP address and precise geo-location information).
- Usage Information. We may collect personal information about your interaction with the Website, such as the pages that you visit, items that you search for, the types of content you interact with, information about the links you click, the frequency and duration of your activities, and other information about how you interact with the Website.
- Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect personal information through your interaction with the Website.
See “Your Privacy Choices” below to understand your choices regarding these Technologies.- Cookies. Cookies are small text files stored in device browsers.
- Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Website that collects personal information about use of or engagement with the Website. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page. We may also include web beacons in emails to understand whether messages have been opened, acted on, or forwarded.
- Personal Information Collected Automatically
We may collect personal information about you from third parties.
3. HOW WE USE PERSONAL INFORMATION
We use personal information for a variety of business purposes, including to administer the Website, process your requests, operate our business, and provide you with marketing materials, as described below.
- Administer the Website and Process Your Requests
We use personal information to administer the Website and process your requests, including:- Processing your request to join our waitlist;
- Providing confirmation and updates regarding our product launch or related developments; and
- Communicating with you in response to inquiries.
- Operate Our Business
We use personal information to operate our business, such as:- Maintaining the security and functionality of our website; and
- Complying with applicable legal obligations.
- Marketing
We may use personal information in connection with our marketing activities including to tailor and provide you with marketing communications, promotions, and offers that may interest you. - With Your Consent or Direction
We may use personal information: (i) for other purposes that are clearly disclosed to you at the time you provide the personal information, (ii) with your consent, or (iii) as otherwise directed by you.
4. HOW WE SHARE PERSONAL INFORMATION
We share personal information with third parties for a variety of business purposes, including to administer the Website, to protect us or others, or in connection with a major business transaction such as a merger, sale, or asset transfer, as described below.
- Disclosures to Administer the Website and Process Your Requests
We may share any of the personal information we collect with the categories of third parties described below.- Service Providers. We may share personal information with service providers that assist us with the provision of the Website and communication with you. This may include, but is not limited to, service providers that provide us with hosting services, customer service, AI or machine learning services, analytics, marketing services, IT support, and related services.
- Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies on the Website to collect personal information regarding your activities and your device (e.g., IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this personal information (and similar information collected from other services) to tailor and deliver personalized ads to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising,” “personalized advertising,” or “targeted advertising.”
- Disclosures to Protect Us or Others
We may share your personal information and related information with external parties if we, in good faith, believe doing so is required or appropriate to comply with law enforcement requests, national security requests, or other government requests; comply with legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce ourpolicies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual unauthorized or illegal activity. - Disclosure in the Event of Merger, Sale, or Other Asset Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, transition of service to another provider, or other similar corporate transaction, your personal information may be shared, sold, or transferred as part of such a transaction.
5. YOUR PRIVACY CHOICES
Your Privacy Choices. The privacy choices you may have about your personal information are
described below.
- Email Communications. If you receive an unwanted email from us, you can use the unsubscribe functionality found at the bottom of the email to opt out of receiving future emails. Note that you will not be able to opt out of certain communications (e.g., updates to this Privacy Notice).
- Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us as set forth in “Contact Us” below.
- “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
- Cookies. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, the Website may not work properly.
The online advertising industry also provides mechanisms that may allow you to opt out of receiving targeted ads from organizations that participate in self-regulatory programs. To learn more, visit the Network Advertising Initiative and the Digital Advertising Alliance. Please note you must separately opt out in each browser and on each device.
Please note you must separately opt out in each browser and on each device.
6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
All personal information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live.
7. CHILDREN’S PERSONAL INFORMATION
The Website is not directed to children under 18 (or other age as required by local law outside the United States), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided personal information to Luffu in violation of applicable law, you may contact us as described in “Contact Us” below.
8. CONTACT US
If you have any questions about our privacy practices or this Privacy Notice, please contact us at: privacy@luffu.com
